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Brands that live by the words

Our copywriting services help brands connect with people.
We’ve created stories that launched marketing campaigns.
And set out countless tone of voice, messaging and content guidelines.

See our portfolio

Dive in

We’ve created everything from websites and whitepapers to winning email campaigns.
Not to mention hosted a fair few content and tone of voice workshops.

Tell us about your project

Fujitsu Storage Adventures campaign

How do you move away from ‘feeds and speeds’ when every new data centre product is often just an upgrade from the last model? You turn.
  • Brief:

    Show that data storage doesn’t have to be dull

  • Agency:

    DirectionGroup

  • Type:

    Award-winning video and website copywriting

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Microsoft Bob video script

Microsoft, the world’s largest software company, wanted to prevent sales of unlicensed refurbished PCs. This B2B campaign was to be delivered via targeted electronic direct mail..
  • Brief:

    Make sure Microsoft’s anti-piracy warning hit home

  • Agency:

    United Image

  • Type:

    Animation script writing

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Atos banking vision paper

It’s not every day that writers are asked to start a project like this completely from scratch. But Atos trusted us to do so. And it.
  • Brief:

    Tell the full story of the Atos vision for banking

  • Client:

    Atos (retained)

  • Type:

    Video script and white paper copywriting

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Edit blockchain opinion piece

In-house experts (whether with a brand or an agency) often know what they want to say. Putting it down on paper is the hard part. Structuring.
  • Brief:

    Produce the go-to reference on blockchain for marketers

  • Agency:

    Edit

  • Type:

    Copyediting

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Dynatrace lead gen

Not every message works for every audience. Sometimes you need a few options to test the market. Dynatrace wanted a series of emails and social posts.
  • Brief:

    Sell Enterprise Cloud Monitoring to different target audiences

  • Client:

    Dynatrace (retained)

  • Type:

    Lead nurture emails and social posts

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Westcoast Surface Stories

The concept is great. The project is in full swing. And then you realise something is missing. The words! In this case, we helped Gasp! deliver.
  • Brief:

    Write Surface Stories to capture the imagination of resellers

  • Agency:

    Gasp!

  • Type:

    Partner marketing website copywriting

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TBT Marketing social media guide

Sometimes, busy agencies are just too busy. Too busy account handling and dealing with clients to write their own blogs, how-to guides or marketing materials. This.
  • Brief:

    Write the all-essential guide to social media for B2B marketers

  • Agency:

    The Video Alchemists (on behalf of TBT)

  • Type:

    How-to guide copywriting

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Engage ESM rebrand

Long-standing client, Innovise, was rebranding. The new company, Engage ESM, had big growth plans and an eye on acquisition. It needed a new website to match.
  • Brief:

    Support the company rebrand to prepare for acquisition

  • Client:

    Engage ESM (retained)

  • Type:

    Website copywriting

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Syniti data migration guide

Formerly BackOffice Associates, Syniti is doing good things with a dry subject matter. Take data migration. It’s often seen as the boring bit before all that.
  • Brief:

    Sell in the 8 steps to a successful data migration

  • Client:

    Syniti (retained)

  • Type::

    Concepts and guide copywriting

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Zebra scan and shop guide

When the market for your product suddenly explodes, it pays to be prepared to scale up. Zebra was re-launching its self-scanning tech at just the right.
  • Brief:

    Re-launch the company’s new retail scanning technology

  • Agency:

    McDonald Butler

  • Type:

    Technical copywriting

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Bloomberg editorial

Bloomberg is known for its trading terminals and industry news. But it wanted to get face-to-face with its subscribers via a series of events tackling some.
  • Brief:

    Produce promo articles from a series of financial services events

  • Agency:

    DirectionGroup

  • Type:

    Event round-up technical copywriting

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IHG ‘Moments of Trust’ film

International hotel brand IHG was going to Davos. To talk to world leaders and businesspeople about the Kinship Economy. About the need for certainty for travellers..
  • Brief:

    Turn a dull report into something much more memorable

  • Agency:

    FITCH

  • Type:

    Script writing

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Heart Bingo tone of voice

The Heart group company had recently rebranded. Now it was the turn of the sub-brands. In this case, Heart Bingo. Our role was to create the.
  • Brief:

    Give the brand a louder voice in a noisy market

  • Agency:

    We Are MBC

  • Type:

    Brand workshop and tone of voice guidelines

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FIRSTLight tone of voice

FIRSTLight was a brand-new online service for the medical profession from First Databank. Instead of clinicians trawling through printed product guides, FIRSTLight meant they could find.
  • Brief:

    Launch a new way of doing things in medicine

  • Agency:

    United Image

  • Type:

    Brand story and tone of voice guidelines

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EY value proposition

EY is one of the ‘Big Four’. People know it for what it does: tax, advisory, assurance and transaction advisory services. Our job was to help.
  • Brief:

    Define something new for a company not known for new things

  • Agency:

    Chaos

  • Type:

    Distinctive value proposition

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Polident tone of voice

Polident is one of GSK’s flagship products sold all over the world. If you know companies like GSK, you’ll know how many layers of people are.
  • Brief:

    Write words that everyone could finally agree on

  • Agency:

    Interbrand

  • Type:

    Tone of voice workshop and guidelines

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