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Citrix ABM campaign

How do you reach those one or two important people at a prospective client? The ones who hold the budget and make all the decisions? Well, you kick-start an ABM campaign. But then what do you actually say to those people? That’s where we come in. And for this Citrix ABM campaign, we set about crafting the kinds of messages that would hit home. With public sector procurement directors. With telecoms CTOs. And with education executives.

  • Brief:

    Find the words to make a great first impression

  • Agency:

    McDonald Butler

  • Type:

    ABM value propositions